Louis XIII Cognac x [100 Years] by Pharrell Williams

On November 13th, LOUIS XIII Cognac premiered "100 Years", A Song We’ll Hear In A Century, But Only #IfWeCare About The Planet. "100 Years" is a first-of-its-kind musical composition created by Pharrell Williams and not set to be publicly released until the year 2117. LOUIS XIII and Pharrell's partnership is the result of a mutual dedication to the environment and an appreciation for its fragility.

This artistic project expresses the delicate relationship between nature and time, and the long-lasting effects humans have on their environment. LOUIS XIII is familiar with those effects, as it must always think a century ahead: each decanter of LOUIS XIII Cognac represents the life achievement of generations of Cellar Masters.

Pharrell’s exclusive track is engraved on a unique clay record made from the rich soil of Cognac, France. It is being kept in one of LOUIS XIII’s cellars in a custom, state-of-the-art safe. The safe has no code and no key, as it will unlock automatically in November 2117. But it is also water-soluble, which means the world’s only copy of “100 Years” will be destroyed if our neglect for the earth leads water levels to rise up.

I was really honored to attend this event witness Vincent J. Géré, Louis XIII Asia Pacific Director, unveil the unique safe storing Pharrell’s "100 years" exclusively displayed at this event.

A close up of unique clay record made from the rich soil of Cognac, France.

Mr Géré also explained the delicate relationship between LOUIS XIII and Time, and how each decanter of LOUIS XIII represents the life achievement of generations of cellar masters.

I tried the prestige LOUIS XIII and can't agree more with Mr Géré, that the Cognac is like walking into a big Cathedral, you cannot see everything in one go, but you see and taste more after taking more sips.

These beautiful Remy Martin Louis XIII Cognac Crystal Glasses by Christophe Pillet make the sweetest toasting sounds!

https://www.louisxiii-cognac.com/en/100Years